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Welcome to Prime Resource Group

From Strategy and Process, to the Execution of Complex Sales and Field Support, our customized Diagnostic Business Development® programs and consulting services assist our clients in optimizing and executing their go-to-market strategies.

In this complex and highly competitive global market, Prime Resource Group can help you connect and quantify your unique competitive value and achieve profitable, bottom-line results.  We focus on complex sales in a very challenging global market.

Executive Insight
Executive Insight Strategy

Create Predictable and Profitable Growth

Capitalize on Your
High-Value Solutions
Sales Performance
Sales Performance
& Leadership

Mastering the Complex Sale®

Develop and Lead Top Performing Teams
Market Strategy
Market Strategy &
Sales Integration

Execute a Value-Driven Strategy

Equip a World-Class Sales Organization

Open Seminar Schedule

Chicago - Houston
Frankfurt - Singapore - Newark

HBR Blog Network Diagnostic Thinking Watch the video...

Jeff Thull Debates Needs vs. Value. Read...

Jeff Thull's Best-Seller!
Mastering the Complex Sale
How to Compete and Win When the Stakes are High
Download Chapter 1
Order today!

Avoid the Commoditization Trap
by Jeff Thull Read more

Prime Resource Group

4352 Willow Drive
Medina, MN 55340
+1 763 473 7529